It’s not every day you see a General Manager decked out in a Big Issue vest, lanyard, hat and badge – but that’s exactly what Jon Briskin, Executive General Manager, Origin Retail, wore to work yesterday.
In a bid to challenge stereotypes associated with homelessness, Australian business and government leaders are showing their support by giving up 30 minutes of their time to sell The Big Issue magazine alongside vendors.
Jon joined more than 100 corporate and government leaders across the country in The Big Issue’s CEO selling campaign, and teamed up with their vendor Tukuf, to sell the special vendor week edition featuring Bruce ‘The Boss’ Springsteen on the cover.
“Australian business and government leaders are standing side by side with vendors to help challenge stereotypes associated with homelessness, poverty and marginalised people.” Jon said.
Jon Briskin, Executive General Manager, Origin Retail, selling copies of The Big Issue as part of International Vendor Week.
The Big Issue is a social enterprise that helps homeless, marginalised and disadvantaged people to positively change their lives.
Vendors buy copies of the fortnightly magazine for $3.50 and sell them for $7, keeping the difference and earning a meaningful income.