18 May 2014
MP3 players fade away; bread maker cooked; mobile and home wi-fi increasingly important
The inaugural Origin Energy Essentials Report, released today in conjunction with Origin's new Energy Made Fresh Daily campaign, delves into the relationship between households and their appliances and electrical gadgets.
With the number of appliances in Australian households having almost doubled since the year 20001, this report provides a rich insight into the appliances we use and love, and also current lifestyles and priorities of Australians and how these might evolve in the future.
Dr. Rebecca Huntley, Director of Ipsos Australia who has partnered with Origin on this report says it not only shows how much Australians love their appliances, but the report also paints a clear picture of the differences between men and women, form and function, generation change and what is becoming redundant within the home.
"The Origin Energy Essentials Report shows that Australians are an ever evolving bunch, but it also backs up some already known home truths. We can see the continuing importance of information and communication technology, with often one tablet, laptop or TV not enough to satisfy a household.
"We can also see that women are more attached to their mobile devices then men, reflecting women using technology to multitask around the home. In a show of generational change, more young Australians would prefer to browse the internet on their phone than have a hot shower and hot meal," she said.
Phil Craig, Executive General Manager Corporate Affairs at Origin says energy is an essential part of our everyday lives, but one that we often take for granted.
"Like the new Energy Made Fresh Daily campaign, we want to get people thinking a bit differently about energy - where it comes from and how we use it every day.
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