Promoting energy efficiency

Promoting energy efficiency

Set up time


What you need

Kitchen and laundry worksheet, examples of persuasive texts /posters/brochures


To encourage students to think critically about a text, and to create a persuasive poster or brochure promoting energy efficiency.

Learning outcomes


Your students will learn to read a text for the purpose of extracting ‘bite-sized’ selling points.


Your students will identify a target audience and how these selling points will grab their attention.


Your students will plan and publish a persuasive piece of text that promotes energy efficiency.


What is a persuasive text? Talk about strategies for grabbing readers’ attention and motivating action.

Read the Kitchen and laundry worksheet. Discuss some of the main selling points.

Ask students to plan, draft and publish a poster or brochure that promotes energy efficiency.

Ask students to constructively evaluate each others’ work, looking at different ways students approach the task.

What are some of the best ads you’ve seen on TV? Why?
What are some of the other methods you could use for promoting energy efficiency in homes?

Time required
60 mins

Extension: The power of advertising

This video shows a cute and persuasive advertisement that encourages citizens to use energy-efficient light bulbs. Show the video to the class and discuss similar approaches that could be used to promote energy-saving tactics in the kitchen and laundry.

A global campaign that uses the power of advertising to get people thinking about saving energy.


A simple animation can sometimes speak louder than words. Why do you think this is so?


A storyboard is a tool used to plan an animation like this, showing the sequence of events and images.


Pick one of the bullet points from the Kitchen and laundry worksheet and draw up a storyboard for it.


Encourage students to film their own short videos that promote an energy-saving tactic.